Some of you may already know this, but I’m seeing more and more of you do not understand the true nature of proper keyword phrasing. Now you obviously know that if you want the proper type of traffic you need to use words related to your particular niche, or area of interest. You do not want to be writing about dogs if your selling insurance. Now on the other hand I’m seeing a lot of you using words that are related to your niche, but are not the type of words that get people signed up to your list, or buy your products. That is the difference between general traffic, and looking to buy traffic, and it is a huge one. However, it can be easily rectified.

Basically, it is just a common sense thing. People looking to learn about dog training are not just going to type in the keyword dogs, they know that will be too many choices coming up and it will not solve their problem. Remember to make sales we must all be in the business of solving the customers problem. So if we were looking for a dog training manual on say teaching the animal basic commands, then we would type in “dog training manuals“, or “teaching dogs commands.” The keyword phrases are action oriented, or what we call in marketing call-to-action phrases. These phrases are highly sought after and will have a lot of competition depending on the niche. That is where you must be a little more of a detective, and try to find similar phrases that have very low competition.

Do not worry they are out there, you just need to look. Start by breaking down the niche into sub niches, say something like Teaching German Sheppard’s Commands. Or training German Sheppard puppies. When trying to determine how much competition you will have for each phrase, type the keyword phrase in quotation marks likes this, “Teaching German Sheppard’s Commands.” The number at the top will be how many other people are using the same phrase. Now if you start using the same phrase too many times in Google, they will shut you down assuming that you have some kind of automatic keyword phrase software running searches, and they do not like that.

So just switch to another search engine like Bing or Yahoo. Also keep mind that the phrase must be searched for at least 10,000 times per month or more to get any decent traffic to your site. Anything less is a complete waste of your time. Make sure that your competition only has a few thousand or so, if its higher it will be harder to rank for it using standard marketing methods. Remember to just think like your customer would who would be looking to “buy” a product in your niche.