Posts Tagged ‘Article Marketing’

A Good Rule Of Thumb When Writing An Article

Published by Rob Sevilla on April 6th, 2012 - in Advertising - Article Marketing

Now this applies to if your writing articles for your blog. On your blog your posts should have that somewhat personal touch. Write the article like your having a conversation with your friends. Trust me this tactic works like a charm. I call it “conversational writing” myself, although I’m sure some English teacher would have a fancier name for it. When your easy going, honest and relaxed so will your audience be. Sales are all about trust online. If you have not figured that out then get with it. Seriously, why do you think social networking, as known as Web 2.0, took off so much in the last part of the 2000’s? It is because people want to get to know who they do business with, and buy products from. Now I stated this before but it bears repeating. Just be friendly, it does not mean you invite them over to dinner, unless your on a dating website.

Now back to article writing. Make sure your title grabs their attention. Hopefully, you “know” your audience. It is kind of like being an actor I suppose. Pretend you are one of them, and want to have your problem solved. What would you want to hear from the expert or person selling the product your looking for? Go with your gut instinct. Make sure you assure them of your expertise and give some facts, but not everything in the article. As they say in just about any business, always leave them wanting more. When you write in this style they will trust you, and want to sign up on your squeeze page or just go ahead and buy your product. If your selling something and have had results, make a video like the one to my right. Here I was showing those of you interested in cash gifting all the money I made in just one day. It is just me in a hat, no fancy cars, or $2,000 silk suit. Just me in my living room counting money.

So keep all of this in mind when writing in your blog. Write like your talking to your friends, of course leave out the cuss words if you talk like that. We do not want to get to personal and offend anybody. Impart good information that solves a problem of the customer, but does not tell everything. Keep it to around 400 – 500 words, quick and easy to read, but not so long that have to get a bag of potato chips to eat while they finish reading it. Also stick in some keywords, around one or two for each paragraph to use as anchor texts. If you keep all this in mind, I promise you your articles will do very well. If you would like to learn some more about good Internet and article marketing in particular, grab a free copy of my Master Affiliate Marketers Guide. Simply put your email address and name in the box on the right and I will send it to you instantly. I hope this helps and have a great weekend.

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Article Keyword Density and Spamming

Published by Rob Sevilla on March 23rd, 2012 - in Advertising - Affiliate Marketing

Many of you have heard the word spam or spamming. You might think you know what this means. However, this type of advertising is not exclusive to just mindless pop ads that jump up on your computer screen. Over using a keywords can be considered a form of spamming, and I’ll bet you did not know that. Also creating nine thousand versions of the same article is also considered spamming, so you have to be real careful when you purchase and use article spinning software. If you just throw out the same trash every week, your articles will never get accepted and you will get no traffic. Also Google will “sand box” you. If you have never heard that term, it means they will close out your account permanently, and you will not be able to advertise on the biggest search engine in the history of the Internet.

So now you might be asking, how do I avoid spamming, but still get good keyword density? Well there is a simple rule to follow, when writing an article keep the total volume of your article keyword to less then 3% of the total article. Then you will always be safe. You must follow this or your article will get canned as spam, no joke guys. A good rule of thumb is to hire a professional article writer. They will know how to write a proper Internet marketing article for you, and place the keywords in the proper place, and they will not give in to over kill. However, if you can not afford to hire somebody at this time, then use the websites below to check your article, and make sure it does not have too many keywords.

Trust me, these little tools will come in real handy for you, and has keep you from completely screwing up a very good article. Also when writing an article, make sure you keep it between 400 – 500 words. These days it is the minimum for most article directories, or they will not accept it. You will walk a fine line with this, you want to impart great info quickly and in a short article, without writing some long dissertation that will bore your potential customer. To help facilitate this I will give you some other sites that check your work as well. Remember too, and I should not have to even say this, but I see it all the time, please spell check your work guys. It is not about being a grammar Nazi, it is about presenting your information, and content in a readable professional intelligent manner. If you do this your article will always be accepted by the various directories, and your customers will think you are someone that they should listen too.

Keyword Density Checker

Character Counter

Word Length Checker

Spell Checker

Article Spinner

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Article Marketing Course

Published by Rob Sevilla on March 2nd, 2012 - in Advertising - Article Marketing

Article marketing consists of the company’s promotion by way of informative supplies that are directly related to the specifics of a business. It functions as a form of low cost marketing around the Internet that opens several doors to the clever marketer: attracting much more clients, increasing sales and profit. Not everyone understands exactly where to begin when it comes to achieving this type of publicity. Some people will even try to take an article marketing training course as a form of training, but such education is not usually suitable and advantageous.

An article marketing course could be a big scam, and normally one doesn’t need to spend for info that is provided for totally free on several web sites. You are able to discover about article marketing or internet marketing strategies from many sources other than publications, magazines, e-books and e-guides. Right here is really a clear example of how the program functions. Let’s say that you promote fountain pens. You are able to target a marketplace area of interest by composing useful content material on subjects that people are interested in; examples of topics here are ‘The Historical past of Fountain Pens’, ‘How Fountain Pens work’, ‘Tips for choosing the right fountain pen’ and so on.

Include a link for your web site in the article content and submit it to article directories, completely totally free of cost. Such web content is posted either manually or automatically in the kind of hundreds of thousands of entries. What could an article marketing course teach about? Well, there are couple of things which are truly valuable in this kind of types of training, but we cannot deny their importance occasionally. For instance you might find out how to arrange info to make it interesting to the web customer. Yet, composing skills aren’t some thing to create with a fundamental article marketing training course.

Some wise and gifted people have actually turned writing into a occupation, as they supply web content to all sorts of service providers that activate on the digital marketplace. In case you don’t discover all you require in an article marketing training course you can try the other alternative. Get in touch with a business or to a marketer like Brad Callen specialized in article composing and content material submission to article directories, and for a small fee get the task carried out professionally and above the average quality degree.

In reality, extremely few internet developers have really completed their training with an article marketing course. Many people attempt their luck writing advertising content articles on their own or having to pay freelancers for the position. In either case, the business proprietor gains by market publicity and an increase in gross sales.

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How to Properly Do Article Marketing

Published by Rob Sevilla on February 16th, 2012 - in Advertising - Article Marketing

Article Marketing can be a very inexpensive and effective way to drive targeted traffic to your website or blog.  Despite article marketing  mainly being a free advertising technique to promote your website or blog, most internet marketers are not properly utilizing it’s full potential.  This is mainly due to bad article titles, lack of keyword research, lack of original content, and more…  Here are some fundamental tips that will help your with your existing and future article writing campaigns.   

 How to do article marketing:

1) Write an article (or outsource it).  If you outsource it, make sure you find a reputable company or individual.  A good place to start for outsourcing is www.fiverr.com.

- Content needs to be original. No PLR or public domain. Re-written or spun content works in some cases, but not recommended for EzineArticles.  They have very strict regulations and guidelines. 

-  Article needs to be 500 words. Between 400-1000 is OK, but 500 if preferred.

- Don’t promote anything in it!  Any article that remotely resembles any type of sales letter or promoti0nal pitch will not be accepted. Editorial guidelines: http://ezinearticles.com/editorial-guidelines.html

- Write about the topics that pertain to your niche market readers. (NOT about your product)  Provide valuable insight and information to the reader!

- Utilize the google keyword research tool; Use broad, and long tail keywords. 

- Use your keyword at the beginning of article title. Write catchy titles to entice clicks.

- Use one of your keywords as the anchor text for a link to your site in the article.

- Write an author bio, with a CALL TO ACTION to entice clicks to your website.

- Alternate anchor text between the URL, site name, and keywords.

- If your number priority is SEO, link to your home page or strategic page that you’re trying to boost. Otherwise, consider linking to a squeeze page. List building is very vital to your long-term success. 

2) Submit your article.

- The most important directory online is EzineArticles.com.  CLICK HERE for a top 50 article directory list by page rank. 

- There are many article marketers who do very well by exclusively submitting their content to EzineArticles. 

- Others like to distribute to as many article directories as possible.  This helps build more backlinks, which increases your page ranking. 

Strategy Tip:

Submit at least half of your articles exclusively to EzineArticles. Then take your remaining articles, and submit them to several other article directories, such as the ones listed below:                  

articledashboard.com
goarticles.com
articlesbase.com (uses no-follow attribute)
articlesnatch.com (uses no-follow attribute)
articlealley.com (uses no-follow attribute)
knol.google.com (uses no-follow attribute sometimes)
ezinemark.com
articlecity.com
articleclick.com
ideamarketers.com
isnare.com  or spindistribute.com (Article distribution services)

3) More promotion tips to give yourself an Advantage over the competition.

- Work on some off-page SEO
- Bookmark it on social bookmarking sites like stumbleupon, delicious, and more…
- Digg it on Digg.com
- Tweet it on twitter.com, and post in on Your Facebook Fan Page
- Use it in the URL of blog comments
- If you’re going to use any automated/spammy tools, this is the place to do it.  Article Marketing Robot is a great tool to utilize for this.
- Or hire some inexpensive outsourcers to do the work for you, and multiply the effect.  Once again, www.fiverr.com is a good place to start. 

4) Consistency is the Key.

  • The most successful article marketers in the world who constantly generate steady traffic are the ones who are submitting 100+ articles monthly.
     
  •  Don’t worry if you are not a skilled writer, because there are an overabundance of freelance article writers who can provide satisfactory results for small prices. 
     
  • Here are some examples of places to find article writers…   ex: Craigslist, Backpage, Fiverr

Ok, if you are ready to take action, then you’ll need to decide if  you are willing to commit to article marketing for a minimum of 6 months.  This must be a wholehearted commitment to writing fresh quailty content for your niche market.  As we’ve already previously discussed in this post, you can outsource all writing, and promotion, but you must remember that it’ll take a monthly investment of money on  your part.   Whatever decision you make, just be consistent and committed.

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