Posts Tagged ‘article marketing tips’

How to Properly Do Article Marketing

Published by Rob Sevilla on February 16th, 2012 - in Advertising - Article Marketing

Article Marketing can be a very inexpensive and effective way to drive targeted traffic to your website or blog.  Despite article marketing  mainly being a free advertising technique to promote your website or blog, most internet marketers are not properly utilizing it’s full potential.  This is mainly due to bad article titles, lack of keyword research, lack of original content, and more…  Here are some fundamental tips that will help your with your existing and future article writing campaigns.   

 How to do article marketing:

1) Write an article (or outsource it).  If you outsource it, make sure you find a reputable company or individual.  A good place to start for outsourcing is www.fiverr.com.

- Content needs to be original. No PLR or public domain. Re-written or spun content works in some cases, but not recommended for EzineArticles.  They have very strict regulations and guidelines. 

-  Article needs to be 500 words. Between 400-1000 is OK, but 500 if preferred.

- Don’t promote anything in it!  Any article that remotely resembles any type of sales letter or promoti0nal pitch will not be accepted. Editorial guidelines: http://ezinearticles.com/editorial-guidelines.html

- Write about the topics that pertain to your niche market readers. (NOT about your product)  Provide valuable insight and information to the reader!

- Utilize the google keyword research tool; Use broad, and long tail keywords. 

- Use your keyword at the beginning of article title. Write catchy titles to entice clicks.

- Use one of your keywords as the anchor text for a link to your site in the article.

- Write an author bio, with a CALL TO ACTION to entice clicks to your website.

- Alternate anchor text between the URL, site name, and keywords.

- If your number priority is SEO, link to your home page or strategic page that you’re trying to boost. Otherwise, consider linking to a squeeze page. List building is very vital to your long-term success. 

2) Submit your article.

- The most important directory online is EzineArticles.com.  CLICK HERE for a top 50 article directory list by page rank. 

- There are many article marketers who do very well by exclusively submitting their content to EzineArticles. 

- Others like to distribute to as many article directories as possible.  This helps build more backlinks, which increases your page ranking. 

Strategy Tip:

Submit at least half of your articles exclusively to EzineArticles. Then take your remaining articles, and submit them to several other article directories, such as the ones listed below:                  

articledashboard.com
goarticles.com
articlesbase.com (uses no-follow attribute)
articlesnatch.com (uses no-follow attribute)
articlealley.com (uses no-follow attribute)
knol.google.com (uses no-follow attribute sometimes)
ezinemark.com
articlecity.com
articleclick.com
ideamarketers.com
isnare.com  or spindistribute.com (Article distribution services)

3) More promotion tips to give yourself an Advantage over the competition.

- Work on some off-page SEO
- Bookmark it on social bookmarking sites like stumbleupon, delicious, and more…
- Digg it on Digg.com
- Tweet it on twitter.com, and post in on Your Facebook Fan Page
- Use it in the URL of blog comments
- If you’re going to use any automated/spammy tools, this is the place to do it.  Article Marketing Robot is a great tool to utilize for this.
- Or hire some inexpensive outsourcers to do the work for you, and multiply the effect.  Once again, www.fiverr.com is a good place to start. 

4) Consistency is the Key.

  • The most successful article marketers in the world who constantly generate steady traffic are the ones who are submitting 100+ articles monthly.
     
  •  Don’t worry if you are not a skilled writer, because there are an overabundance of freelance article writers who can provide satisfactory results for small prices. 
     
  • Here are some examples of places to find article writers…   ex: Craigslist, Backpage, Fiverr

Ok, if you are ready to take action, then you’ll need to decide if  you are willing to commit to article marketing for a minimum of 6 months.  This must be a wholehearted commitment to writing fresh quailty content for your niche market.  As we’ve already previously discussed in this post, you can outsource all writing, and promotion, but you must remember that it’ll take a monthly investment of money on  your part.   Whatever decision you make, just be consistent and committed.

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3 Article Marketing Tips: Article Marketing Strategies for Beginners

Published by Rob Sevilla on February 14th, 2012 - in Advertising - Article Marketing

The following article marketing tips listed below aren’t considered rocket science for advanced article marketers, but they are a solid foundation for beginners. One of the quickest and easiest ways to drive traffic to the websites that you’re building for a particular niche or affiliate program, is to write and distribute articles. It has been the secret to success for many online marketers.

My goal in this blog post, is simply to cover some foundational basics. If you are new to article marketing, then these are the bare minimum steps you’ll want to take. I’ll be covering more advanced techniques and article marketing strategies in future articles. So let’s get on with it, shall we?

Tip #1: Write a Top Quality, Original Article for Your Website or Blog. 

Start by writing an original 400-500 word article for your website that is optimized for your primary keyword.  Don’t worry if you are not a skilled writer, because you can outsource to companies like stumbleupon. If you outsource it, expect to pay at least $3-$5 and possibly as much as $10.   There are various companies and individuals who are just waiting to write you a quality article.  Make sure to do your research on any company or individual before agreeing to pay for their services.  Since this article will be the lauch of more articles to follow, and your websites reputation will be on the line, make sure it is a well-written, rich in content article.  Remember cheaper isn’t always better!   There is no excuse for CRAP!

After you have published the article on your website or blog, you’ll then want to ping your websites’ RSS feed.  Before you ping the feed, make sure you have submitted the feed to all the major RSS directories. If you have WordPress Blog, this will be done for you automatically.  This is one of the main reasons that wordpress is such a popular platform that many people utilize.

Tip #2: Rewrite or Spin the Original Article & Submit to an article directory like EzineArticles.com.

Once you’ve completed the original article for our website or blog, you’ll want to rewrite it again.  You can either do it yourself, or hire a company or individual to do it for you. You’ll pay around $3-$5 for a good rewrite. It has to be a totally unique  from the original. This rewritten article should also be a high quality, well-written article that is optimized for your primary keyword! You’ll also want to write a compelling author’s resource box with two backlinks to your site. One of the backlinks should point to your main domain and one should point to the original article.  You can also use article submission and rewriter software like spin rewriter or article submission robot to both spin and submit the aritcle for you.  I will warn you that these are good programs, but to always check the content before posting.  Make sure the articles make sense and have ready friendly content.  It’s important to note that when posting to Enzinearticles.com you need to be aware of the their strict requirements. 

You’ll then submit the rewrite to EzineArticles.com. Once you have at least one article published on EzineArticles, you’ll have your own author’s RSS feed. Like your website’s RSS feed, you’ll want to submit this feed to all the major RSS directories. Then each time your articles are approved on EzineArticles, you’ll ping your author’s feed.

Tip #3: Submit Your EzineArticles Article to Other Major Article Directories

AFTER EzineArticles approves your article, you can then submit that same article to the other major article directories. Here’s  a link to the top the 50 major article directories by pagerank.  Please note that some of these directories are using the no follow tag which means you won’t get any backlink love. You should still submit to them, however, because you can get decent direct traffic due to these directories pagerank.

Once again, my desire in this post was simply to give some basic tips to help begginers get started.  If you are new to article marketing, then these tips will give you a solid foundation to build on.  The more unique content you have on the web, the more targeted traffic you will generate.  The more leads your articles generate, the more money you will be able to earn onilne.   Always make sure to do your due diligence when it comes to keyword research for your particular niche.  Using tools like google keyword tool are vital to picking the right keywords for your article.    Trust me when I say that the more unique content you have online, the more the search engines will love you.

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Top Rated Article Marketing Tips

Published by Rob Sevilla on December 6th, 2011 - in Advertising - Affiliate Marketing, Advertising - Article Marketing, Uncategorized


 What is article marketing? Article marketing is often referred to as “affiliate article marketing” because it is so popular with internet affiliate marketers. Article marketing is an internet business practice that is used mostly by marketing affiliates, but is also used by online businesses to promote all kinds of products. (cash gifting, mlm, and direct sales)

Article marketing as a concept is quite simple:

1. You write articles that include a link to your website or to an affiliate page

2. You submit articles to free online article directories (free-press-release, prlog, goarticles, etc..)

3. People read your articles online and click the link to visit your website

4. Once at your website (or affiliate page) your readers purchase the item you are promoting and you earn commission.

Article marketing can also be used as a vehicle to send visitors (also known as “traffic”) to websites or blogs which contain classified advertisements. In this case you will get paid a small amount by the advertisers each time a visitor clicks on one of the advertisements. The actual amount depends upon the popularity of the keywords in the ad. These ads are called pay per click advertisements (usually referred to as “PPC”). The most popular source of these ads is Google “Adsense” but there are other companies who run PPC advertising as well. (MSN, YAHOO)

Another valid aspect of affiliate article marketing is the writing of articles to use as content on your own websites or blogs. If your websites or blogs contain daily fresh unique content, they are more likely to achieve higher rankings in search engine results.  This content should be written daily (if possible), but no less than 3 times per week.  If you are not a good writer, then find a quality article writing company or individual to write for you.  You can also purchase article writing and submission software like “Article Marketing Robot.”

To capture the full power of article marketing, affiliates (or other online business owners) should write articles for their own websites or blogs as well as submitting articles to online article directories and posting their articles on various “Web 2.0″ or social media sites (facebook, twitter, etc..) to form what is called a “link wheel”

Article marketing has many advantages for internet marketers, and for affiliate marketers looking to promote their products or services online. Here are a few of those advantages:

1. Article marketing is free

2. Article marketing is simple

3. Anyone can do article marketing (if you can’t write your own articles, you can use a ghost writer)

4. Article marketing is entirely legitimate.

The increasing popularity of article marketing is mainly due to the fact that it is free.  It is also popular because it works so effectively to generate highly targeted leads.  Employing article marketing techniques  can result in generating daily income from home for absolutely 100% free.  

The most successful marketers use a combination of free and paid for tools and resources to generate leads.  You have probably heard the old saying “less is more”, but on the internet more is definitely more: the more you promote your affiliate products, the more you will earn.  You can definitely acheive success at making money online using free tools and resources, but you can increase your profits exponentially by investing in good marketing tools.

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Article Marketing Tips For Newbies

Published by Rob Sevilla on September 19th, 2011 - in Advertising - Article Marketing

 

So what is article marketing? Article marketing is often called “affiliate article marketing” because it is very popular with internet affiliate marketers. Article marketing is an internet business technique that is used mainly by marketing affiliates, but is also used by online businesses to promote all kinds of products. (health & beauty products, mlm’s, electronic co’s, etc…)

Article marketing as a concept is simple:

1. You write articles. Your articles include a link to your website or to an affiliate page

2. You submit articles to free online article directories; http://www.vretoolbar.com/articles/directories.php - here are the top 50.

3. People read your articles online and click the link to visit your website

4. Once at your website (or affiliate page) your readers purchase the item you are promoting and you earn commission.

Article marketing can also be used to send highly targeted visitors (also known as “traffic”) to websites or blogs which contain classified advertisements. In this case you will get paid a small amount by the advertisers each time a visitor clicks on one of the advertisements. The actual amount depends upon the popularity of the keywords in the ad. These ads are called pay per click advertisements (usually referred to as “PPC”). The most popular source of these ads is Google “Adsense” but there are other companies who run PPC advertising. (, MSN, and more…)

 Another aspect of affiliate article marketing is the writing of articles to use as content on your own websites or blogs (wordpress or blogger). If your websites or blogs contain fresh unique content (daily, weekly), they are more likely to achieve higher placement in search engine results.  This type of traffic is most desirable by affiliate marketers, because the leads are highly targeted to their particular niche. 

To harness the full power of article marketing, affiliates, mlmer’s, etc… would write articles for their own websites or blogs as well as submitting articles to online article directories and posting articles on various “Web 2.0″ or social media sites to form a “link wheel”.  Article marketing has many advantages for internet marketers, and for affiliate marketers in particular. Here are a few of those advantages:

1. Article marketing is free

2. Article marketing is simple

3. Anyone can do article marketing (if you can’t write your own articles, you can use use a freelance co. or individuals known as Ghost writers.

4. Article marketing is entirely legal & legitimate.

The growing popularity of article marketing is largely due to the fact that it is free, but it is also popular because it works so effectively. By employing article marketing techniques it is extremely possible for affiliate marketers & other home business owners to make money at home using 100% free resources.

The most successful affiliate article marketers online use a combination of both free and paid advertising tools and resources. The more you promote your affiliate products, business, etc…, the more money will earn.  You can succeed at making money online using free tools and resources, but you can increase your profits a hundred fold by investing in solid tools.

 

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