Archive for the ‘Advertising – Offline Marketing’ Category

A Great Way To Drum Up Local Business

Published by Rob Sevilla on March 12th, 2012 - in Advertising - Offline Marketing

If your just getting started out, and would like to do some real world marketing, say in the offline sector, then nothing works better then passing out flyers and business cards. I would suggest getting business cards even if your strictly an online business. Despite what everything thinks, not all business is drummed up in cyber space. Some of my biggest clients were signed up by me just simply giving them my card. Now if your just getting started then there is only one place you need to go and get your flyers and business cards printed up, and no it is not the local UPS office. Its called Vista Print. This company is the end all and be all of advertising for both virtual and brick & mortar business. They are always running a deal when it comes to custom cards and flyers.

However, they are not limited to just that. They can make folders, pens, t-shirts, etc The list goes on and on. Now as many of you know I have spoken quit a bit on post card marketing, or direct mail marketing. It works especially well with Cash Gifting, but it can work with any type of business actually. Simply go online to Vista Print and have some flyers made up. They even have a special section that will help you design them and print them up. Order several hundred and you can pay some college, or high school kid to pass them out for you very cheap. Make sure when you pass them out its in a high traffic area. You can also take the flyers you have made up and send them directly to huge mailing lists with people who you know are already interested in you type of products. Check out mailing-lists-direct.com

This site alone has over 115 million address broken down into major sections. Another little more sneaky tactic could be placing flyers and business cards on cars. Say you sell golf clubs. Well go to your local golf shops around town and place cards on the cars parked in front of the shops. If your running a good deal, or have a great product you just would not believe they response you can get from this type of marketing. Sure it is a little more work, but it pays off in the end. These are just a few of the ways you can spread the word about your blog, or affiliate website. If you employ both online, and offline tactics you will always increase your bottom line, and that is all that matters.

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Best Offline Marketing Tactics

Published by Rob Sevilla on December 16th, 2011 - in Advertising - Offline Marketing

Even though we primarily do a majority of the marketing on the internet, please do not over look some of the old tried and true methods of marketing. I’m talking about actually marketing in radio, television and newspaper. Now radio and television can be a little expensive and should only be done when you have a good marketing team and a large budget. However, some of the smaller methods are just as effective. One the best methods I have used are classified ads in both the online, and offline newspapers. Put an ad in the local nifty nickel, and you could have some serious coin on your hands from all the people responding to the ads. Also do not forget about flyers, have two hundred, or so made up, and then pass them out at the local college, or shopping mall. Simply go to your local Fed Ex, or UPS stores, they are running deals all the time.

Use brightly colored paper with catchy phrases like, “make an extra $1,500 per month by working out of your house with a free website!” Then put your URL and watch how many people start checking out your site. This is also a good one for business cards. Do not just keep them to pass out at a party, but go out and pass out several hundred on cars. Sometimes the cards can be cheaper to print up then a larger flyer and you get the same results. These are some of the best offline marketing tactics. You can also have some unique ones done up like signs, or magnate stickers placed on the side of your car. Even have some hats and t-shirts made up, become a walking billboard for your own business. Your only limited by your imagination. The best place to have any of this stuff made up is of course Vista Print. They are the leader in creating products for promotion and at fantastic prices.

My personal favorite, especially for cash gifting is of course direct mailing with postcard and magazine ads. These are mailed to places that have expressed an interest in starting a home business, so you will have a good chance of making some serious coin. They are the best offline marketing tactics that I know of. Remember, when promoting a product a good business owner uses all tools available to them, not just the internet, but everything. Some will work better then others. You just have to try them all and test different ads until you have that one ad in the one medium that just skyrockets your business into another tax bracket. If you need help with getting your ads together for cash gifting, simply leave a comment on my blog, or call me Rob Sevilla at (662) 346-6611, I’d love to help you get started, you may find it is easier then you think!

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Cheap Offline Marketing Ideas

Published by Rob Sevilla on October 5th, 2011 - in Advertising - Offline Marketing

As much as the Internet continues to lure small and large businesses to promote their products online, some traditional methods are still considered by many as the surest and most economical of them all. How can they gain the people’s trust if they do not have the money and machinery to promote their products? The beauty in offline marketing is that your products can be acknowledged without even spending a penny.

The following are cheap, and even free, offline marketing ideas that can surely boost your product’s sales. Thing like word of mouth tactics. Nothing beats the nice things that people say about your products. Before you even realize it, these words have already spread like virus to strangers who are now starting to get acquainted with your products. This process could go on and on while you are cashing in sales.

For you to save money, you can do the design of these materials yourself on your
computer, and then spend a small amount of money for the printing costs. Branding or exposing your advertising materials in your own area everyday is also a helpful way to promote your product without you making a huge deal of effort. Just imagine spending a small amount for these materials and exerting some effort in exchange for bigger sales conversions.

If you have a landline or a mobile phone, then you can easily get in touch with your friends and other acquaintances and tell them about your latest business venture. Another way is to take out free classified ads in your local newspapers. Most towns and cities have several. Place ads in every one. Try passing out business cards or sticking them in windshields. You can get a lot of business this way and it does not cost a fortune. Also have some postcards printed up and send out a mailer. It can be a great way to tell people about your cash gifting website. This is a great offline marketing tactic.

Do not just think that because you are an Internet marketer that all of your advertising has to actually be on the internet. Remember all the greatest advertising campaigns in history were made by people who thought “out side of the box.” In your case think “outside of the Internet.” Give me a call at 662-346-6611 if you would like to discuss further how to promote your site. I would be happy to help you with your offline marketing tactics!

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Postcard Marketing Lead Generation

Published by Rob Sevilla on July 25th, 2011 - in Advertising - Offline Marketing

Marketing with postcards is a great way to get the word out about your product and business opportunities. Postcards go way back in history for their effectiveness, but in current times, most marketers are peddling their products online and have forgotten the offline ability. As an internet marketer, most people get caught up in learning too much before they actually perform one method of marketing.

With Twitter, Facebook, MySpace, YouTube, Google, Yahoo and, article marketing, pay the list goes to infinity. Most internet marketers go broke and fail before they ever produce a single dime. Unfortunately, this statement is usually the case, because they are not doing enough marketing for their products and business opportunities.

Postcard marketing is one of the more worthwhile and reasonable advertising strategies. Marketing postcard is a great way for entrepreneurs to mail to their customers and is considered the best strategy for lead generation. Postcards are produced in all shapes and sizes, depending on how the customer wants them. When printing a postcard, the customer should keep the message concise and to the point. Printing cards and shipping is the cheapest form of marketing and guaranteed with the right list.

Let’s say you were selling a vitamin product, with the right list, you could send 5000 postcards to 5000 individuals who have already purchased a similar fitness product in the past 6 months. Well, this is a targeted list of customers that like to buy products. If the customer chooses a postcard advertising agency should you need to ensure that the company also offers mass e-mail cards. The most frequent features which are offered by postcard advertising companies are: Providing graphic designs, printing postcards, providing and preparing mailing list, addressing, mailing services & lamination.

A customer may decide to create the appearance of his greeting card. The company will build the postcard for you if you choose not to do it yourself. These companies have a variety of graphics and designs to choose from. And thus the customer will have a custom made postcard ready for marketing. The cards are typically printed in bright colors and contrasting consumer load. The postcard mailing companies also offer to create the consumers mailing list. If the customer does not provide an inventory of potential consumers to make an effective consumer protection mailing lists. Sometimes they also provide suggestions for mailing to prospective and target consumers.

In summary, postcard advertising has grown into one of the more lucrative product campaigning tools. And achieved the success for many business owners, and a small group of people. Lead generation if utilized through postcard marketing can be prove to be substantial. If you are an entrepreneur, you are miles ahead of the competition when you start a marketing campaign postcard.

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